Q: How can I reduce the cost of my design/printing? A: Have a good idea what you need and how you plan to use it. Collect copies of print material in the style that you like, and have your copy (a rough draft is ok) ready on a disk in a text document like Microsoft Word®. Q: Why can't I use pictures from the internet for printing? A: It's all about the resolution – for printing we require at least a 300 ppi (pixels per inch) resolution. for the web most pictures are only 72 ppi. If you were to take a 2" x 2" picture from the web (a 2" x 2" web photo will actually view as 4" x 4" on your computer monitor) and want to use it for printing , we would have to reduce the size of the image to 1/2" x 1/2", to even get it close to proper printing resolution - the actual print resolution would be 288 ppi.
Q: If the picture resolution is a problem, why does it look OK on my printer? A: Most home and office printers are either ink jet or laser, and are continuous tone printers, and will smooth out the rough pixels a bit to make the picture quality look better then it actually is. Q: What should I consider when I am thinking of a new logo design? A: The most important think to do is research. Take some time to look at other company's logos and keep track of what you like and don't like. This information will be crucial when you meet with a graphic designer for the first time. Q: Will you own the rights to a logo you design for me? A: No. After an account balance is paid in full, we transfer all rights to the client.
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